Ecommerce has emerged as one of the most dynamic ways to sell products and services to the customers. It allows businesses to go beyond their geographical vicinity in marketing their products. However the popularity of ecommerce website development has also resulted in intense competition. In such an environment the platform you use to run your ecommerce store plays a deciding role in your success. Magento development is the frontrunner when it comes to developing a robust ecommerce website and is powering thousands of online stores globally. Magento developers have pushed the threshold of ecommerce development to new levels. Here are a few reasons why you should trust Magento when it comes to ecommerce web development.
1. It’s Only Ecommerce - There are several Ecommerce solutions which allow you to build online store but Magento is a dedicated ecommerce solution. This exclusive feature makes it the best option for setting up online store for all types of businesses from those which have a wide variety of products to those which sell niche items.
2. Cost Effective - Magento is an open source ecommerce platform and thus it cuts down the cost of setting up an online store. This is ideal for small businesses which can achieve highly functional ecommerce store with little investment. It is quite ironical that ecommerce solutions which sell for hundreds of don’t offer you half as many features and functionalities as Magento.
3. Multi-Currency Support - With Magento development your online store can support multiple currencies. There is an advanced currency converter which can convert major International currencies to your default currency taking real-time exchange rates into consideration. This allows you to target wider customer base.
4. Payment Options - The success and conversion rate of an online store often depends on the number of payment options you offer. Magento allows customers to make payments using credit cards, internet banking, PayPal, Authorize etc. All payments are processed through a secured payment gateway preventing the theft of financial data of your customers.
5. Advanced Carting - This is one of the biggest advantages of using this platform as it comes with an advanced carting solution. Customers can easily drag and drop products to the cart which automatically calculates the total cost due to the customer along with taxes and shipping charges.
6. Multi-Lingual Support - Your online store can cater to a global population with this feature as it support all major languages around the world. The responsive design renders the version based on the customer’s location. This gives your store a localized feel and increases the chances of your success.
7. Security and Community Support - This is of prime importance in any online ecommerce store. Magento developers would shield your website from external threats such as viruses, unauthorized access and Trojan horses. You can rest be assured your customers won’t fall victim to phishing in your website. Apart from this Magento also has a community of active developers and designers who help you with your queries and troubleshoot with your website.